SpringBoost – An Outstanding Retail Opportunity, Sports Insight Magazine
Date: 02/18/2008
Researchers discovered that by including different insoles (enabling the wearer to vary the degree of Dorsiflexion) the wearer can walk at different gradients (similar to having a treadmill built into your shoes where you can vary the slope you walk on). Another key finding was the use of an energy plate, a polymer insert under the metatarsals’ that gives a more efficient push off, providing startling results in terms of increasing speed and jump height. These elements were brought together for the first time ever to become a technological platform to build a range of sports, walking and lifestyle shoes on.
Benefits to Wearers· Help you trim and tone legs · Help you improve fitness levels · Enable athletes to enhance their performance · Help people with joint problems increase their mobility · Can encourage weight loss (when part of a calorie controlled diet) The SpringBoost RangeThere are currently SpringBoost shoes available for Fitness and cross training. April 2008 will see the launch of the Walking and Nordic ranges which are great for walking, trekking and everyday use. There are other exciting ranges planned for launched later in 2008 and 2009 from lifestyle shoes to tennis and also golf. SpringBoost is an exciting retail option, appealing to a wide range of people from busy women looking to tone up to athletes of all levels aiming to develop their performance. Celebrity Supporters: Russian Supermodel Natalia Vodianova, known as the ‘most beautiful woman in the world’, Harpers Bazaar 2007 and also the face of Calvin Klein, is a great enthusiast of SpringBoost, whilst London IT girl and model, Marie Donohoe, has recently won the contract to be face of SpringBoost for 2008. We also work closely with sporting and fitness professionals. Well Groups Commitment
The exclusive UK distributor of the SpringBoost range is Well Group who launched the range in September 2007. With such a huge potential target market the SpringBoost range is already sold by specialist retailers in the field of sports, shoes, foot care and department stores too. Well Group continues to seek experienced retailers in the UK to sell this exciting range. Well Group Offers Retailers· Efficient customer service· We provide great margins & discounts· Staff training· Extensive Advertising and PR· Marketing Support
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Benefits to Wearers· Help you trim and tone legs · Help you improve fitness levels · Enable athletes to enhance their performance · Help people with joint problems increase their mobility · Can encourage weight loss (when part of a calorie controlled diet) The SpringBoost RangeThere are currently SpringBoost shoes available for Fitness and cross training. April 2008 will see the launch of the Walking and Nordic ranges which are great for walking, trekking and everyday use. There are other exciting ranges planned for launched later in 2008 and 2009 from lifestyle shoes to tennis and also golf. SpringBoost is an exciting retail option, appealing to a wide range of people from busy women looking to tone up to athletes of all levels aiming to develop their performance. Celebrity Supporters: Russian Supermodel Natalia Vodianova, known as the ‘most beautiful woman in the world’, Harpers Bazaar 2007 and also the face of Calvin Klein, is a great enthusiast of SpringBoost, whilst London IT girl and model, Marie Donohoe, has recently won the contract to be face of SpringBoost for 2008. We also work closely with sporting and fitness professionals. Well Groups Commitment
The exclusive UK distributor of the SpringBoost range is Well Group who launched the range in September 2007. With such a huge potential target market the SpringBoost range is already sold by specialist retailers in the field of sports, shoes, foot care and department stores too. Well Group continues to seek experienced retailers in the UK to sell this exciting range. Well Group Offers Retailers· Efficient customer service· We provide great margins & discounts· Staff training· Extensive Advertising and PR· Marketing Support
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